Chic’s success eventually lead to a splitting of his "district," and (I think in the late 60’s) a new dealership opened in Santa Monica, California, called Diagnosis Sales and Service. Its owner, Fransisco Mir, was an engineer who came from South America with his own ideas about how a Ferrari dealership should be run. He was apparently not that interested in selling Ferraris, but developed a specialty of service and repair work for the customer for whom cost was no object. Frank Mir had equipment that Chic Vandagriff hadn’t even thought of! Perhaps unfortunately for Frank, his prices equaled the extent of his mechanical equipment, so only the most wealthy customers came knocking at his door. Mir eventually opened a high-end restaurant in Brentwood, draining his financial resources to the extent that both businesses closed.

Another arrival among the official Ferrari dealers in Southern California was Ogner Motor Cars, owned and managed by Stand and Irving Ogner. It was primarily a Porsche and Audi dealership, and for some years seemed to retain the Ferrari franchise only for its prestige. In recent years, however, they have become more serious about catering to the Ferrari enthusiasts, and recently Michael Lederman has joined Ogner as Sales Manager. Mike, who spent many years in Northern Italy, had made a name for himself as someone who could be relied on to buy and sell Ferraris and Porsches in that part of the world, before returning to the US.

The great collapse of 1989/1990 caused the disappearance of quite a few familiar names. At the top of the list would certainly have to be Hollywood Sport Cars, which had been more successful than anyone else in establishing Ferrari as a permanent presence Southern California. Chic’s son Cris, who started as a "parts boy" at Hollywood Sport Cars, now maintains Ferrari's image at Ferrari of Beverly Hills. Among the independents, only Modena Sport Cars, Tillack, European, Allen Bishop, and "Chuck and Fred" remain, while Bill Rudd has restricted his activities to parts only. Harrah and Chinetti, both deceased, have been replaced by Ferrari of North America, directly owned by the Ferrari factory in Italy. (An idea, incidentally, first proposed to the factory by Chic Vandagrif).

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